Tag Archive | email

Followup News: Booklinker REVERSES advertising policy

Blogging makes a difference!  After reporting on 4th October 2014 regarding Booklinker’s new plan to charge authors a monthly fee to use their links without intrusive advertisements before customers can reach Amazon.com, Booklinker has JUST REVERSED their decision,

“Laurel A. Rockefeller,

This is just a quick email to let you know that we at BookLinker have reversed our decision to use advertising as a means to fund our service.

This means that all BookLinker links are now completely back to the way they were a few days ago – i.e. no advertising whatsoever.

After having reviewed the situation, we are now uninanmously committed to an ad-free BookLinker forever.

Many thanks to those of you who provided us with feedback, and we have already refunded everyone who had already signed up for the premium plan.

It was at least encouraging to realise just how much our service is appreciated!”

 

Will this change my marketing strategy?  Probably not; I already deleted every viewbook.at link address from my files.  But this does represent a clear victory for the power of  our voices.  Change DOES HAPPEN when we band together and say “no” to something.

 

Let us continue to use our voices together to make the market place more fair to everyone, removing all thoughts of competition from our mind and replacing these with a sense of community.  Together we all sell more books.  Together we all make a difference to our world.

Repost: An Example of a Smart Book Promotion

This post on the CreateSpace Community is very helpful for independent authors looking for a smarter way to promote.

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My friend Cathy Livingstone wrote a clever (and useful) book called Bubbe, Mimi & Gigi: The Best Grandmother Name Book Ever. The guide recently received a glowing review ingrandparents section of About.com, which described it as “a perfect gift for a grandmother-to-be and an especially cool way to let a mom know that she’s about to become a grandmom.”

 

Wow! That’s about as good as it gets. The grandparents section called it a perfect gift? Talk about target marketing!

 

Cathy published the book on her own, so how did this wonderful review come to be?

 

It happened because Cathy made it happen. I love that!

 

Here’s what she did:

 

1) She searched online for a book reviewer in her genre
2) She sent the reviewer a personalized email query
3) The reviewer replied and said she would consider it
4) Cathy sent the reviewer a book
5) The reviewer wrote a review

 

See how effective marketing can be if you’re smart (and organized) about it? When efforts to promote a book go nowhere, it’s often because the author isn’t reaching out to the right audience with the right message. By searching for reviewers in her genre, Cathy was able to connect with a woman who was interested in hearing what she had to say. That’s half the battle right there.

 

Another reason book promotion efforts go nowhere is because the author isn’t assertive enough. Cathy sent the reviewer a book without knowing whether or not it would result in a review. Another smart move.

 

Cathy was smart about her book promotion, and look at the result. You can do it too!

 

-Maria

Maria Murnane is a paid CreateSpace contributor. She is the award-winning author of the romantic comedies Perfect on Paper, It’s a Waverly Life, Honey on Your Mind, Chocolate for Two, Cassidy Lane, and Katwalk. She also provides consulting services on book publishing and marketing. Learn more atwww.mariamurnane.com.