Earlier this week DA Bale sent me her blog post from BookDaily.com on what NOT to do when requesting a book review. As always I do not like anything phrased in the negative because that has you thinking in negative terms instead of focusing on everything in the positive. With that caveat in mind, here is her post in full. Enjoy!
You’ve sent out hundreds of emails to reviewers. You wait. You wait some more. Months pass. Impatience grows. You’re tempted to re-contact to ensure they received your request.
Seriously. DON’T DO IT.
Once you’ve sent out that initial request, you’re done. Most reviewers only respond if they’re interested – months later. It goes back to the flood of daily requests and a day’s limitation of twenty-four hours. Cross it off your list and move on.
As a fellow author, I make a point of responding to every request to avoid leaving others hanging in the dark. Yes, my response is usually a canned email (I know yours is too). Yes, I turn down the majority of requests.
1. Genre: It’s obvious when an author sends romance that he/she hasn’t taken time to read my instructions. I make it very plain I’m not interested in romance, erotica, or horror. My favorites are thriller, mystery, and suspense followed by occasional fantasy. Check a blogger’s likes and dislikes. We put lists out for a reason. Don’t waste time sending romance to a thriller enthusiast.
2. Book title: Missing. If a reviewer has to spend time searching a massive email to discern something that should be in the first paragraph, it’s pretty much going in the trash.
3. Author name: Missing yet again. It’s frustrating not to have any idea to whom you’re corresponding. Even email addresses are just cutesy with no sort of identifier. If you’re going be an author, create an identifiable author dedicated email. Then remember to reference your name at least once, even if only at the close.
4. Book blurb: Excluded! Many authors place a link to the purchase page or website and expect reviewers to click on it. Not happening. Then again, sometimes the blurb is simply boring, long and convoluted descriptions that don’t say anything. I’ve even seen a book blurb with another section to state what the book is really about. Seriously? If you need to describe your description, something’s wrong.
5. Honest review: Telling a potential reviewer you seek an honest review is like telling them all their reviews up to yours have been less than honest. Reviewers try to keep opinions straightforward without outside influences. Saying you want an honest opinion is a slap in the face.
6. Free book: You’re asking me to review your novel. Of course you’re going to give me one. Stating you’re offering a free or reduced price book projects an unprofessional image. I’ve even had authors send me the link to buy their book. Understand this if you didn’t already – if you’re requesting a reviewer to spend personal time reading and reviewing your novel, a free copy is expected. End of story.
7. I’m new: Quick question – would you ever say this to a potential client in your day job? Don’t short-change yourself. You may have been writing novels for five minutes or five, ten, twenty years and just decided to plunge into indie publishing. Approach a reviewer with confidence regardless of how long you’ve been writing. You’re a legitimate, bonafide author.
8. Accomplishments: If you’ve won awards for novels in your publishing quiver, a reviewer would love to know. If you’ve won awards for poetry, journalism, or employee of the month – in other words anything outside of novel writing – don’t mention it. It means nothing to most reviewers. Cold truth.
9. Other reviews: Emails pile into my inbox incorporating excerpts of other reviews a novel has received. Share these with family and friends – not potential reviewers. Goes back to number five about avoiding outside influences. Reviews are subjective, the opinion of the individual reviewer.
10. Links: Unless a reviewer requests website links in your initial correspondence, don’t include any.
11. Attachments: Once again, unless a reviewer’s guidelines specifically state to do so, do not attach your book cover, author image, eBook or PDF file with your initial request. When we want them – if we want them – we’ll ask.
12. Reviewer instructions: Self explanatory. Reviewers put instructions up to help you and save everyone time. Read it. Do it. If you choose not to, shame on you because your request is heading for the trash bin. This leads me to another thing – always check to see if a reviewer is currently accepting reviews. Reviewers close submissions when the reading pile gets too big. If a reviewer has closed submissions, abide by this please. Otherwise it’s a huge time-waster, and your email is another great big delete.
Stay tuned for how to get on a reviewers must read list.
About the Author:
In her previous career, D.A. Bale traveled the United States as a Government Relations Liaison, working closely with Congressional offices and various government agencies. This experience afforded her a glimpse into the sometimes “not so pretty” reality of the political sphere. Much of this reality and various locations throughout her travels make it into her writing.
She dreams of the day she can return to visit Alaska.