Here is another gem from Book Marketing Tools. I do not agree with everything in this blog post, especially this idea that you can and should try to do all/most of this EVERYDAY. I find focus is very important to my writing and my productivity; do things ONE at a time or you will burn out trying to be everything at once.
Here is that post in full:
Happy New Year!
A new year causes us to look back at the previous year and see all that we have (and have not) done.
A new year also allows us to look ahead to the coming year with renewed optimism and excitement for what is to come.
A new year wouldn’t be complete without some resolutions. Some people want to lose weight. Others want to be more productive. Some want to start a new business and others want to take their business to the next level!
As a self-published author, there are some things that you can do to improve your business, further your brand, and hopefully make more money by selling more books. Before we dive into our list of 5 great resolutions for authors, let’s look at what makes a good resolution.
What Makes A Good New Year’s Resolution
Lisa Lahey, a Harvard professor, says, “People in the New Year’s resolution approach are just going directly at trying to change their behaviors. For the majority of people… it is just not going to work because it is not fundamentally a behavior problem: It is a mindset problem.”
The key is to not focus on changing behaviors. Many behaviors are ingrained in us and usually have a deeper root cause that, if not addressed directly, will cause our surface behavior change to be short-lived. You may succeed in the short-term, but you will usually fail in the long-term if you are trying to just change behaviors.
So how can you make resolutions that you can stick to? The key is to focus on what Lahey calls “technical goals”, those that require learning a new skill or implementing a new behavior. Instead of making a goal to “lose more weight”, you can focus on a technical goal such as “walk 1 mile, 4 times per week”. Such a goal is related to “lose more weight”, but this type of goal can be measured, tracked, and is something you are in control of. If you resolve to lose more weight but your body doesn’t cooperate, then you can become discouraged. By creating goals that you are in control of, you can control whether they are accomplished or not.
How does this relate to authors?
All authors wants to sell more books (of course), so that usually becomes the focus of their goals and resolutions. The problem is, you are not directly in control of whether or not you sell more books (unless you are buying them all yourself, which defeats the purpose.) You CAN control the steps you take to help you to sell more books and those are the types of goals that a self-published author should focus on.
What Can You Do To Sell More Books This New Year?
Here are the 5 New Year’s resolutions for authors:
- Spend 30 Minutes A Day On Marketing – Marketing is important but it is often neglected. Either authors don’t like the idea of marketing, they don’t know what to do, or they would just rather be writing. Whatever the case is, marketing is often neglected and if you aren’t marketing, you probably aren’t selling as many books as you could be. Marketing is simply telling other people about your product. Resolve to spend just 30 minutes a day finding and adding readers on Twitter, Google+, or Facebook. Work on reaching out to blogs that have a similar subject matter as your book, finding reviewers, or setting up passive marketing mechanisms like calls to action in the back of your book. There are plenty of things to do, so if you can devote just 30 minutes a day to marketing, you will definitely be able to sell more books in this new year!
- Write More Books – While I don’t believe in the philosophy of simply writing more books as your only form of marketing, I do think that the more books you have, the more opportunities you have to gain readers and sell more books. Focus on publishing as many books as you can this year (even if it is just 1 or 2), because different books will grab people’s attention in different ways, but once they see and like your writing style, they will want to read more books from you so it pays off to have more books to sell to them!
- Set Up Your Mailing List and Send People To It – If you do not have a mailing list set up, read here to learn why you should set up a mailing list. If you already have a mailing list, or after you set one up, work on leading people to the mailing list. Create an enticing offering, whether it is a piece of art, a novelette, or something appealing to get them to sign up to your mailing list. Talk about your mailing list and the exclusive content they can get by joining the list on Twitter, Facebook, on your blog, etc. This is the single most important marketing mechanism you can have in place, so put your focus on growing your list this new year.
- Find 2-3 Blogs A Week That You Can Promote Your Book On – Finding blogs that deal with a similar subject matter as your books is one of the most effective ways to market your book. Does your main character love her cat? Find cat-lover blogs and tell them about your book, possibly even offering a free copy to the blog owner. They get a free book, something to write about that their readers will love, and you get a way to promote your book that isn’t saturated with other books and that can drive some solid sales to your book! It is a win-win strategy for all involved: you, the blog owner, and the blog readers! Seek out and find 2-3 such blogs each week and reach out to them (this can be done during your 30 minutes of marketing a day!) Expose your book to new readers at each blog who would love to know about your books!
- Connect With 3-4 Other Authors You Can Cross Promote With – The idea of “self-publishing” creates a feeling of having to go at it alone (the word “self” doesn’t help), but you do not need to go on this journey alone! Find 3-4 other similar authors early in the year and reach out to them to see if you can work together with them to promote each others’ books. You can run discount promos together, you can tweet about and share each others books, and you could even make boxed sets featuring 1-2 of each authors books. Many more promotional opportunities are available when you work together with other authors. You can share your audience, your reach, and get more exposure all from working together! Work together with other authors to help boost sales for each of you this year!
Charging Ahead in the New Year
There is always some type of marketing you can be doing, but there are never enough hours in the day to write more, market more, and do all of the publisher duties such as editing, formatting, etc. But, you can make small, measurable goals or resolutions to improve your marketing this year by resolving to do a few (or all) of the resolutions above! These steps will help you to accomplish the ultimate goal to sell more books and get more readers!
Here’s to a happy and prosperous year!
– The Book Marketing Tools Team